There are many possible barriers to customers making purchases at your business. One of the biggest ones can be the payment process. If you are a small business owner, the last thing you want is for the payment experience, whether it’s cash or a purchase with a point of sale unit like the Poynt Smart Terminal, to negatively affect customer experience. That’s why it is important to make an effort to improve the payment experience for your customers. Here are some tips to help you improve the payment process at your business.
Make the payment process simple for customers. Use a system that streamlines the payment process, making it easier for customers to complete their purchases. This may mean using an integrated payment system, like the Poynt Smart Terminal, that makes it easy for you to connect order information with payments to make the whole process easier and more efficient for customers and employees alike. However you do it, make sure you simplify the payment process.
Customers want to know that their payments are secure, and that their personal information is not going to be misused. Make it a point to offer secure payment for customers, so that they can rest easy when making their purchases. This is important for both in-person and online transactions. Make sure that if customers are shopping online, they know that their information is going to be kept secure. And of course, providing secure payment solutions to customers means working with a payment processor that prioritizes security. At Moolah, we take security seriously. We do our utmost to provide secure payment processing to our customers, and help you adhere to PCI-compliance standards that improve security and help you safeguard customer information. Make sure you offer secure transactions to customers.
Perhaps the biggest issue a customer might have with the payment process is not having their payment of choice accepted. That’s why it is important that your business accepts a variety of payments from customers. That means accepting credit cards, debit cards, NFC touchless payments like Apple Pay and Google Pay, and even gift cards. In order to do this, you will need the right card terminal. The Poynt Smart Terminal is a card terminal that accepts a wide variety of payments, including all those listed above, and makes the payment process easier. At Moolah we provide a Poynt Smart Terminal unit to all of our customers, free of charge, because we know how important having a trustworthy terminal that provides an array of payment options to customers can be. That is one of the many reasons why we hope that you will consider Moolah for your payment processing needs.